Zacapa

Zacapa’s Singapore launch, produced with Studio 155 and SOW Concept Marketing in 2025. Brand launches want the product lit perfectly and a room that reacts to the guests. We built the audio-visual experience and the part that reacts.

The entry set the tone: a dark corridor with a single screen at the end, the brand film running on it, so every guest arrived through the content. Inside, the bar, the product moment in haze and the tasting counter each had their own trigger and their own piece.

As on the Nike launch, our work was the audio-visual delivery and the interactive systems: the sensor triggers, the interface on the screens, and the back end that moved files between the stations without a visitor ever waiting. Full case study in preparation.