CUE 02 / 10 · Brand · 2024

Nike Air Max Dn, Unreal Studio

Air Max Day 2024, Nike Orchard. The audio-visual layer and the interactive systems behind a four-station retail experience.

Client: Nike, with Studio 155
Venue: Nike Orchard, Singapore
City: Singapore
Our role: Audio-visual, Interactive systems, Software

Studio 155 built Nike’s Air Max Dn launch as an “Unreal Studio” at the Orchard store: four stations by four Singapore creatives, from a gravity-defying photobooth to a sound zone and a cafe behind a portal. We delivered the audio-visual experience in the space and the software behind it.

That meant the audio-visual layer and the interactive layer under it: touch and sensor triggers that fired each station’s moment, the on-screen UI visitors used, and the servers behind the scenes that handled every file the stations produced. The clip behind the button is one of those files, straight out of the photobooth.

The rig
Stations	Four, one per creative. A photobooth, a sound zone, a creativity space, a cafe behind a portal.
Triggers	Touch and sensor inputs at each station, firing content and capture.
Back end	Servers handling every file the stations produced, at launch-night throughput.

The store floor with the Air Max Dn characters across it

A guest with one of the characters at the store entrance

Photography Studio 155